Brain scans measuring neural responses to economic decisions are increasingly allowing researchers to uncover how we learn and make decisions in complex social and strategic settings. In other words, examining brain activity lends further clues to how consumers make buying decisions in a competitive market.

Thursday, April 19, 2012

Paul Polak discusses social entrepreneurship in his speech titled "The Future Corporation and the Other 90%" at the Haas School of Business as part of the Dean's Speaker Series.

Friday, March 16, 2012

A real estate investor owns a big office-building complex and decides he needs $10 million to invest in energy-efficient improvements. He goes to the bank, where the loan officer says, "Sorry, we don't do that kind of thing."

Wednesday, March 7, 2012

Marketing guru and Haas Professor Emeritus David Aaker talks about innovation and brand positioning in his annual lecture at Berkeley-Haas. Aaker will explain what it means and why it’s important to identify shared interests with customers. This approach encourages brands to gear their marketing toward deeper relationships with customers, rather than strictly toward the specific goods or services being offered.

Wednesday, February 15, 2012

Jeff Fettig comes to the Haas School of Business to be a part of the Dean's Speaker Series. Fettig became Whirlpool's chairman and chief executive officer in 2004, after serving as president and CEO. He first joined the company in 1981 as an operations manager, became executive vice president in 1994, and was elected to the company's board of directors in 1999. He has a strong background in international business, marketing, and finance in the consumer products industry.

Monday, February 6, 2012

Debby Hopkins, Chief Innovation Officer at Citi, discusses innovation and change at one of the world’s leading banks. Based in Palo Alto, she is also in charge of the bank’s investing arm, which has taken a stake in such social media companies as Bundle.com, a site that lets users compare spending and saving habits. In 2000, Fortune named her the second-most powerful woman in American business.

Tuesday, January 31, 2012

MBA/MPH Information Session & Panel.

Saturday, November 5, 2011