University of California, Berkeley - Haas School of Business

Berkeley-Haas

Video Room

Video Room

 




2005 Dean's Lecture Series presents Peter A. Georgescu, Chairman Emeritus of Young & Rubicam.

Thursday, August 25, 2005



Running Time: 56:10

Peter Georgescu, co-author of the book The Source of Success -- Five Enduring Principles at the Heart of Real Leadership was instrumental in developing the integrated communications strategy that shaped the course of Y&R's development and became the standard for industry thinking. Under his leadership, Y&R successfully transformed from a private to a publicly held company, and built the most extensive database on global branding. He was elected to the Advertising Hall of Fame in 2001.

Categories:  Dean's Speaker Series