Berkeley-Haas

Video Room

Video Room

 




Bruce Bodaken, chairman, president and CEO of Blue Shield of California, on "The Managerial Moment of Truth."

Thursday, November 9, 2006



Running Time: 1:11:29

Blue Shield is California's fastest growing health plan and largest healthcare grant-maker. Under Bodaken's leadership, it has seen its membership double and company revenues rise from $3 billion to $7.5 billion. As part of the Dean's Speaker Series, Bodaken discusses leadership experiences described in his book, The Managerial Moment of Truth.

Categories:  CEOs & Founders  Dean's Speaker Series