Chris Anderson, editor-in-chief of Wired Magazine, on "the long tail."

Friday, November 17, 2006

Running Time: 54:59

Chris Anderson first coined the term "long tail" in October 2004 to describe the shift "away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail."

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