David Aaker, Marketing Professor Emeritus, "Tracking Brands in Japan-Learnings"
Wednesday, April 14, 2010
Running Time: 01:08:47
The annual David Aaker Distinguished Lecture Series in Marketing co-sponsored by the Deans Speaker Series, the MBA Marketing Club, and the Undergraduate Marketing Club. Presented at the Haas School of Business, UC Berkeley. Introductions: Rich Lyons, Bank of America Dean, Haas School.