Berkeley-Haas

Video Room

Video Room

 




Developing Innovative Offerings that make Competitors Irrelevant

Wednesday, February 16, 2011



Running Time: 00:50:15

Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event, sponsored by the Dean's Speaker Series, MBA Marketing Club, and Undergraduate Marketing Club, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant.

Categories:  Dean's Speaker Series