"Discovering and Launching New Product Blockbusters," with Haas School professor emeritus David Aaker; senior lecturer Sara L. Beckman; Kay-Yut Chen, Ph.D., principal scientist, Hewlett-Packard Laboratories; and moderator Rashi Glazer.

Saturday, November 17, 2007

Running Time: 1:48:28

Inside Innovation Conference Panel, "Discovering and Launching New Product Blockbusters," with Haas School professor emeritus David Aaker; senior lecturer Sara L. Beckman; Kay-Yut Chen, Ph.D., principal scientist, Hewlett-Packard Laboratories; and moderator Rashi Glazer.

Additional videos from the Inside Innovation Conference

1. Creating Value in a Global Marketplace
2. Breaking Tradition -- Driving Growth

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